Want to launch a wellness brand with everything in place to attract investors and scale?

That’s exactly what I built with Sila — a boutique wellness concept blending contrast therapy, biohacking, and ancient warrior practices. I developed the brand identity, market positioning, and launch strategy, while also creating full financial projections, expense and profit breakdowns, and equity structure for investors. Designed and delivered the investor pitch deck, and secured investor interest — ultimately walking away to protect brand alignment.

Financial projection document titled SILA PROJECTIONS with details about raising funds, payoff, ROI, return on capital, and a breakdown of projected use of funds including costs for operations, wellness, permits, insurance, staffing, marketing, secur
A flyer for outdoor fitness activities including images of wooden jungle gym, yoga studio, Persian bats for strength training, rope flow exercises on the beach, fitness classes indoors, and instructors posing.
A woman practicing meditation outdoors amidst lush green tropical plants, sitting cross-legged on a mat with a serene expression and closed eyes.
Images of people undergoing various biohacking treatments in a clinical setting, including hyperbaric oxygen therapy, infrared light therapy, brain wave therapy, PEMF therapy, and lymphatic drainage.
Slide presentation about a steam room with three images showing a unique igloo-style sauna, a person receiving an aromatherapy massage in a brick arched room, and a cozy seating area with pillows and a view of an outdoor space.
A word cloud featuring terms related to wellness, transformation, and authenticity, with prominent words including SILA, Transformation, Grounded, and Balance.
Advertisement for cold plunge options showing Bear Plunge and Blue Cube. Bear Plunge is a wooden barrel with steps leading to a hot tub, and Blue Cube is a rectangular hot tub with a beige exterior, set outdoors amidst rocks and plants.